We design brands,

products and packaging

Our diverse work ranges from mass-market consumer electronics, furniture and FMCG to the world’s most exclusive packaging, products and experiences.

Gordon & MacPhail
Heroing Nature's Oldest Spirit

Gordon & MacPhail

The Macallan
Honouring the past, embracing the future

The Macallan Time Space is a circular whisky bottle packaging made of aluminium and glass designed by UK based packaging design studio Equals Design, in celebration of Macallan 200th Anniversary. The outer chamber is a ring-shaped decanter holding a 1940 vintage 84-year-old whisky. The inner chamber is a secret removable decanter holding the 2018 vintage five-year-old whisky

The Macallan
Celebrating 200 Years of Mastery

The Macallan Time Space Mastery is a circular donut shaped whisky bottle packaging made of aluminium and glass designed by UK based packaging design studio Equals Design

The Macallan and Bentley Motors
Creativity, Innovation & Craftsmanship

The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging and recycled oak, leather and copper twisting stand designed by UK based packaging design studio Equals Design

Fettle
Simplifying Sexual Health

Fettle sexual health kit cardboard packaging designed by UK based packaging design studio Equals Design

Sky
Transforming vision into reality

Sky Live interactive camera for the Sky Glass TV designed by UK based industrial design studio Equals Design

Audient
Evolving Audio Excellence

Audient modern new logo designed by UK based branding design studio Equals Design

Cadbury
Extending Enjoyment

Cadbury Christmas house advent calendar cardboard pop-up packaging designed by UK based packaging design studio Equals Design

Evo by Audient
Reaching a new audience

Audient Evo 4 minimal audio interface designed by UK based industrial design studio Equals Design

Arris
Domesticating Tech

Arris neutral yet homely design language for wi-fi routers designed by UK based industrial design studio Equals Design

Kano PC
Coding in the classroom

Kano and Microsoft pc and tablet DIY computer kit for kids to learn coding designed by UK based industrial design studio Equals Design

Highland Park
Realising Viking heritage

Highland Park whisky bottle packaging with Viking artwork embossed in the glass, designed by UK based packaging design studio Equals Design

Kano & Disney Frozen 2
Awakening the magic

Kano and Disney Frozen STEM Learning coding kit for kids designed by UK based industrial design studio Equals Design

Highland Park 50
Crafting Vintage Edition

Highland Park 50 years old whisky bottle decanter special edition packaging in metal and glass with viking artwork designed by UK based packaging design studio Equals Design

Nokia 130
Leveraging rich heritage

Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design

Martins De Sa
Evolving a category rebel

Martins De Sa port new branding and logo designed by UK based branding design studio Equals Design

Voltarol
Simplifying Relief Gels

Voltarol

© 2025 Equals Design

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