Creativity, Innovation & Craftmanship

Partnering with The Macallan and Bentley Motors, we designed and developed Horizon, a visionary, limited edition, horizontal format whisky release that brings two brand worlds together.

The unique vessel features a remarkable 180-degree twist enclosed with an aluminium ribbon. Echoing an opening cask, the presentation sculpture follows the form of the twisting vessel within and is made using recycled copper sourced from disused Macallan stills.

Further materials used include Bentley’s Crown Cut Walnut veneer, low carbon leather, and oak reclaimed from the casks used for the whisky’s maturation.

Client

The Macallan and Bentley Motors

Expertise

Packaging Design, Prototyping, Technical Development

The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging and recycled oak, leather and copper twisting stand designed by UK based packaging design studio Equals Design

"A new benchmark for design, materials and quality in this space"

- Bentley

The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging and recycled oak, leather and copper twisting stand designed by UK based packaging design studio Equals Design
The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging and recycled oak, leather and copper twisting stand designed by UK based packaging design studio Equals Design
The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging and recycled oak, leather and copper twisting stand designed by UK based packaging design studio Equals Design

"The most complex and visionary whisky project that The Macallan has embarked upon"

- The Macallan

The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging and recycled oak, leather and copper twisting stand designed by UK based packaging design studio Equals Design
The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging designed by UK based packaging design studio Equals Design
The Macallan and Bentley Motors Horizon twisting aluminium whisky bottle packaging designed by UK based packaging design studio Equals Design

© 2024 Equals Design

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