Leveraging rich heritage

Creating a new, yet familiar product language for one of the world’s most loved brands.

Known around the world for its history of innovation, Nokia has entered a new chapter of products, and with more than 1.3 billion users globally, feature phones ensure yet more people around the world are able to get connected.

Our design of the new Nokia 130 draws on the brand's rich heritage whilst redefining it for today's consumers.

Client

Nokia

Expertise

Design Language, Industrial Design, CMF

Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design

"Whether your brief is a straightforward industrial design challenge or a piece of long-term design strategy thinking, Equals respond with creativity, intelligence and a high level of technical skill…a pleasure to work with."

Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design
Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design
Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design
Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design
Nokia 130 minimal feature phone designed by UK based industrial design studio Equals Design

© 2024 Equals Design

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