The Macallan

Generations 2025

Gordon & MacPhail

Heroing Nature's Oldest Spirit

Over the course of two years, we worked in close partnership with Gordon & MacPhail and acclaimed architect Jeanne Gang to bring Generations 2025 to life, from initial concept through to its market debut.

The design of this highly exclusive release — housing the world’s oldest single malt whisky — takes inspiration from the natural form of a barley kernel, cradled within a bronze sculpture of protective, intertwining branches.

Limited to only 125 decanters, each priced at £125,000, this release stands as a landmark in whisky history.

Client

Gordon & MacPhail

Expertise

Packaging Design, Prototyping, Technical Development

Gordon & MacPhail – Generation – On Black – Front 4

Gordon & MacPhail – Generation – On Black – Detail Branding 1 Square

Gordon & MacPhail – Generation – On Black – Back 02 Square

Gordon & MacPhail – Generation – On Black – Detail Closure 1

Gordon & MacPhail – Generation – On Black – Detail Closure 2 Square

Gordon & MacPhail – Generation – On Black – Detail Signature Square

Gordon & MacPhail – Generation – On Black – Detail 85 years 2 Square

Gordon & MacPhail – Generation – On Black – Exploded Square