Highland Park - Equals Design

Realising Viking heritage

Packaging development for the heart and soul of Highland Park.

Our development of packaging for Viking Scars and Viking Honour reflected the deeply felt heritage of this world renowned, Orkney based, Single Malt Scotch Whisky distiller.

Inspired by an ancient World Heritage Site in Scandinavia, whose Viking kingdoms once ruled Orkney, the heavily embossed bottle features an illustration of a Viking legend which depicts a lion locked in an enduring battle with the forces of evil in the form of Serpent-like dragons.

Client

Edrington Group

Expertise

Design Development, Prototyping, Technical Development

Highland Park whisky bottle packaging with Viking artwork embossed in the glass, designed by UK based packaging design studio Equals Design

"Equals get beneath the surface, taking time to understand the key factors that influence performance…problems or opportunities for improvement are explored and presented, leading to a better result first time."

Detail of Highland Park whisky bottle packaging with Viking artwork embossed in the glass, designed by UK based packaging design studio Equals Design