Cadbury wanted to explore ways to enhance the traditional advent calendar. Our design for the Christmas House increases engagement and fun by encouraging users to decorate their own tree each day.
Unlike traditional advent calendars that have increasingly torn or missing doors as the season progresses, our design does the reverse, improving over time and resulting in a fully decorated tree by Christmas Day.
Packaging Design, Prototyping
"Fostering a collaborative approach right from the inception of a project, Equals possess an innate understanding of our brand world and their remarkable creativity expertly translates this into exceptional designs that truly stand out."