We create and deliver one-of-a-kind luxury packaging for highest-expectation brand owners and consumers, curating world-first experiences and generating exceptional revenue and loyalty for our clients.
The ultimate
expression
We’re tenacious and unafraid in breaking down boundaries and redefining the benchmarks of the category. Above all, we craft bold, visionary designs that tell a compelling story and perfectly encapsulate your brand.
Our time-tested
approach
We know this world inside out. Over two decades, we’ve carefully established a process underpinned by Life Studies – our ever-expanding research programme into the evolving habits of consumers – as well as our framework for delivering design and complexity:
brand + consumer + business = design
Through this multilayered approach, we’re able to satisfy both our clients, through revenue and recognition, and their customers, through investment and delight.
The journey
We always tailor the delivery process for each project. A typical journey from start to finish might involve these steps:
Context and insight
Concept framework and territory mapping
Concept generation
Concept development
Technical development
Prototyping
Design for manufacture
Factory sourcing, liaison and sampling
Production oversight
"A new benchmark for design, materials and quality in this space"
"Equals get beneath the surface, taking time to understand the key factors that influence performance...problems or opportunities for improvement are explored and presented, leading to a better result first time"
"The most complex and visionary whisky project that The Macallan has embarked upon"
Looking to work with experts in luxury packaging?
Let’s chat today.
+44 (0)1727 856300
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