Evolving a category rebel

Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.

The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.


Martins De Sá


Brand identity

MDS Assets for case study

"Equals ‘got it’ immediately and seamlessly became our creative partners; together we have refined our brand so that visually we are where we want to be, and our values are communicated easily and elegantly"

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