Evolving a category rebel

Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.

The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.

Client

Martins De Sá

Expertise

Brand identity

Martins De Sa port new branding designed by UK based branding design studio Equals Design

"Equals ‘got it’ immediately and seamlessly became our creative partners; together we have refined our brand so that visually we are where we want to be, and our values are communicated easily and elegantly"

Can of Martins De Sa port with new label branding and logo designed by UK based branding design studio Equals Design
Martins De Sa port new branding and logo designed by UK based branding design studio Equals Design
Martins De Sa port new branding and logo designed by UK based branding design studio Equals Design
Martins De Sa old bottle branding Range of bottles of Martins De Sa port with new label branding and logo designed by UK based branding design studio Equals Design

© 2024 Equals Design

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